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Black History Wales Music Festival
Y Plas, Cardiff University Students’ Union. A free family session from 6pm, then live music into the night. Produced with Afrowales for Race Council Cymru, now in its third year.
Live entertainment, media and artists. Rooted in Cardiff, built for the world.
We produce festivals and headline shows, run campaigns, make films and develop artists, for audiences, brands, governments and cultural institutions.
I am here as
20,000+people through our doors since 2021
2,000+at our flagship festival nights
£200,000+raised in funding for our programmes
100,000+people reached by a single national campaign
Tap a story
20,000+
people through our doors since 2021
Recognition
Honoured for the work
- WinnerArts and Culture AwardCardiff Life Awards 2026
- WinnerCultural ChampionGet the Chance Cultural Impact Awards 2026
- Three awardsMastering Diversity Awards2025, including Silver for Cymru Unleashed
Funded, commissioned and supported by
Welsh Government
Arts Council of Wales
Creative Wales
Youth Music
Public Health Wales
PRS Foundation
PPL
UnLtd
Community Foundation Wales
King’s Trust
Race Council Cymru
Menter Caerdydd
Football Association of Wales
S. A. Brain and Co
What we do
Four businesses. One company.
Live, media, marketing and artists sit under one roof, so a festival, its campaign, its film and its impact report are made by the same team to the same standard.
OTID live show archiveLive
Festivals, headline shows, showcases and community days, from booking the artist to settling the venue.
Our events
Media
OTID Studios: event films, documentary, 360 and virtual reality, photography and bilingual content.
OTID Studios
Photograph: BUILDHOLLYWOOD and JACK ARTSMarketing and comms
Campaigns, billboards, paid media, press and partnerships that sell tickets and move audiences.
Services
OTID live show archiveArtists
OTID Agency: management, releases, live shows, funding and introductions for the artists we represent.
OTID AgencyOn our stages
Phyno/Spyro/Ice Prince/Yxng Bane/ZieZie/Kojo Funds/
Fave/L.A.X/Ajebo Hustlers/Sage Todz/Ify Iwobi/Seraphyre/DJ Timi/
Headliners from Nigeria, London and Wales, on stages we have produced, promoted or represented since 2021.
In pictures
Five years on camera
Crowds, stages, workshops, launches and campaigns from across our work. Hover to pause, tap a photograph to open it.
Live
Events
From the first student nights in Treforest to Tramshed, Y Plas, Cardiff Castle, the Senedd, Egg London and Marrakech.
CydSeinio at Tafwyl
Cardiff CastleTwo programmes with Ify Iwobi, Seraphyre, DJ Timi, Gloria David and Pink Velvet, and the Windrush Cymru programme with Windrush Cymru Elders.
ProgrammedSt David’s Day community stage
St David’s, CardiffA three performer set on the Menter Caerdydd St David’s Day stage, the start of CydSeinio.
CuratedAMPLIFY at the Senedd
Pierhead, Cardiff BayA national gathering on the future of Welsh music, convened by our founder with leaders from across the industry.
ConvenedCydSeinio Cymru
Cardiff, Swansea, Wrexham, Treforest, CarmarthenshireA national St David’s Day programme in five locations, opening with a carnival parade through Grangetown.
ProducedBlack History Wales 365 launch concert
Swansea ArenaEquipment, streaming and creative assets for the Swansea launch.
ProductionCardiff Originals Stage
St Mary Street, CardiffAn outdoor stage for Cardiff artists, produced and curated with S. A. Brain and Co.
ProducedBlack History Wales Music Festival
Y Plas, CardiffThe second festival, with Phyno headlining.
ProducedHer Game, Our Future
The Canopi, CardiffThe exhibition closing Cymru Unleashed, our UEFA Women’s EURO 2025 programme.
ProducedAfrowales Creatives Showcase
Egg LondonWelsh music and art in London, supported by Creative Wales.
ProducedCardiff Music Conference
Clwb Ifor BachTalks and masterclasses from our founder on surviving in a changing music industry.
SpeakerBlack History Wales end of year festival
Elysium Gallery, SwanseaCurated by Ify Iwobi, with DJ Timi, Dave Blaque and more.
ClientJetout Experience
Marrakech, MoroccoMedia, PR and curation, with Ice Prince among the artists.
Media and PRIce Prince, Fire and Ice UK tour
United KingdomTour media and PR.
Media and PRBlack History Wales 365 launch
St Fagans National Museum of HistoryThe national launch for Race Council Cymru.
ClientBlack History Wales x Afrowales Music Festival
Tramshed, CardiffTwenty one acts, ten vendors and the Windrush Cymru @75 film premiere.
ProducedBank holiday series
CardiffThree nights with REKOM and around 4,000 people, with Yxng Bane, ZieZie and Kojo Funds.
ProducedYxng Bane Live
Circuit, CardiffAn Easter Sunday headline show with Real Urban Music.
ProducedSpyro live in Cardiff
District, CardiffThe Afrowales Summer Fiesta headline show.
ProducedAfrobeats in the City
Steinbeck and Shaw, CardiffOur Saturday night partnership in the city centre.
ProducedAfro Wales Summer Party
PRYZM, CardiffA summer night in the city centre with Afrowales.
ProducedClub Ice nights
Club Ice, PontypriddStudent nights that grew into a promotion contract with the venue.
ProducedThe first nights
Treforest and PontypriddAfrican and Caribbean nights with the University of South Wales African Caribbean Society, where OTID began.
Where it started
Newsroom
News and press releases
Announcements, press releases and stories from OTID and the artists and communities we work with.
Commissions
Programmes and commissions
Governments, arts bodies and charities commission us to deliver whole programmes: the plan, the people, the production, the publicity and the evidence at the end.
Welsh Government
CydSeinio Cymru
A bilingual platform for Welsh speaking and Welsh learning artists across Afrobeats, hip hop, R&B, electronic and spoken word. It began as a stage idea for Tafwyl and became a national St David’s Day programme.
- Scale
- Five events in five locations, six short bilingual films, more than 100,000 people reached
- Fund
- St David’s Day Pilot Support Fund, 2026
- Partners
- Menter Caerdydd, Race Council Cymru, Youth4Change Wales, C3, Larynx Entertainment
Photograph: BUILDHOLLYWOOD and JACK ARTS
Welsh Government
Cymru Unleashed
A programme on women’s football, belonging and identity for UEFA Women’s EURO 2025: community workshops, documentary, 360 and virtual reality storytelling, and public artwork across Cardiff.
- Fund
- UEFA Women’s EURO 2025 Partner Support Fund
- Partners
- Football Association of Wales, Race Council Cymru, Native Radio, BUILDHOLLYWOOD and JACK ARTS
- Result
- WEDSA 2025 finalist, Mastering Diversity Awards Sports Silver, covered by S4C News
Race Council Cymru
Black History Wales Music Festival
Production, programming, marketing and staffing for the festival, alongside launch events and creative assets for Black History Wales 365.
- 2024
- Tramshed, 21 acts
- 2025
- Y Plas, with Phyno headlining
- 2026
- Y Plas, 13 November
Afrowales Diaspora Sound Lab
Songwriting, DJing, percussion, film and branding sessions for young people aged 12 to 25 at The Station, with Creative Youth Network, building to a showcase.
9workshops, 30core participants, 70young people reached
Youth Music Trailblazer Fund
Roots in Rhythm Cymru
A youth led Igbo traditional music exchange with Nganga Igbo Performing Arts and C3, with intergenerational sessions, Yoruba Bata exchanges and two sharing events.
197in person attendances
Tŷ Cerdd Cronfa Tradd, led by Youth4Change Wales, delivered and managed by OTID
AMPLIFY Wales Music Network
Co creating a new Welsh sound: emerging artists paid to write original music with Sage Todz, youth songwriting workshops with Ify Iwobi and DJ Timi, and a showcase at Chapter.
Arts Council of Wales, with Youth4Change Wales and Chapter
FOCUS Wales delegation
Ten delegate passes for a cohort of emerging artists and young creatives at Wales’ international showcase festival. FOCUS Wales has invited us back for 2027.
10emerging artists and creatives
OTID Entertainment with FOCUS Wales
Pathways Programme
Equipment, digital resources, marketing, outreach and venue support for a twelve month creative pathways programme for young people.
With Youth4Change Wales
Resonant Voices
A co created wellbeing workshop and short films with young people. The films were screened to the Hapus Supporter Network, and ITV Wales filmed the workshop.
Hapus, with Public Health Wales and Arts Council of Wales
Windrush Cymru @78
A Windrush programme with the Windrush Cymru Elders on the CydSeinio stage at Tafwyl.
Windrush Small Grants through Race Council Cymru, with Welsh Government funding
Christmas outreach and Home and Belonging
Relief items and food for people experiencing homelessness each Christmas. In 2026 Gloria David’s paintings on home and belonging went up on billboards across Cardiff.
Afrowales, with BUILDHOLLYWOOD and JACK ARTS
CydSeinio stage at Tafwyl
Two programmes on the community stage at Wales’ biggest Welsh language festival, with Ify Iwobi, Seraphyre, DJ Timi, Gloria David and Pink Velvet.
Menter Caerdydd
Black History Wales 365 launches
National launches at St Fagans National Museum of History in 2024 and 2025, and the Swansea Arena launch concert in 2026.
Race Council Cymru
Afrowales Creatives Showcase
Welsh music, live painting, DJs and singers on two stages at Egg London.
Creative Wales
Cardiff Originals Stage
An outdoor Halloween stage for Cardiff artists on St Mary Street.
S. A. Brain and Co
AMPLIFY at the Senedd
A national gathering at the Pierhead on the future of Welsh music, followed by the AMPLIFY Wales Charter, shaped with more than 75 people and organisations.
Arts Council of Wales Sharing Together
Welsh Music Chart
A national chart for artists based in Wales, being developed with the Official Charts Company and Creative Wales.
With the Official Charts Company and Creative Wales
Cardiff Music Conference
Talks and masterclasses from our founder at a day for artists and the industry at Clwb Ifor Bach.
Organised by Ministry Of Life
Ice Prince tour media and PR
Media and PR for the Fire and Ice UK tour, and media, PR and curation for the Jetout Experience in Marrakech.
With Afro Trap Media
Mastering Diversity campaign
A three month paid campaign with editing, optimisation, reporting and sign up follow through.
Mastering Diversity CIC
Media partnerships
Publicity, video, newsletter and social coverage for partners including Clwb Creative Cymru, and creative assets and streaming for Black History Wales.
Clwb Creative Cymru, Race Council Cymru
Commission us
Your next programme, delivered and evidenced.
Public bodies, funders and arts organisations bring us in to plan, produce, market and report on whole programmes.
Services
Everything a show needs
Book one service or the whole team.
Live
Production
From the first venue call to the off sale report.
- Festival and event production
- Programming and artist booking
- Advancing and stage management
- Ticketing and venue settlement
- Family and community programmes
- Accessibility planning
Media
Studios
Cameras at the show and in the studio.
- Event films and recaps
- Documentary, 360 and virtual reality
- Photography
- Motion graphics and artwork
- Podcast and interview sessions
- Welsh and English subtitling
Marketing
Campaigns
Audiences built online and on the street.
- Campaign strategy
- Paid social and search
- Billboards and outdoor
- Websites and ticket funnels
- Email and customer data
- Content and community
Comms
Reputation
The story around the work.
- Press and media relations
- Sponsor and partner outreach
- Bilingual communications
- Funder reporting and impact
- Performance reporting
- Data protection, ICO registered
Governments and councilsArts organisationsCharitiesCommunity interest companiesUniversitiesVenues and promotersBrands and breweriesArtists and managers
OTID Agency
Our artists
A focused roster, so every artist gets real attention: strategy, releases, live shows, funding and introductions to the people who can move a career.
Booking request
Book an artist
Tell us about your event and we will come back to you with availability and a quote, usually within two working days.
OTID Studios
Ready to book
Cameras, edits and campaigns for organisations that need to be seen. Prices are starting points, quoted from real projects.
Event films
Documentary
360 and VR
Photography
Podcasts and interviews
Motion graphics
Artwork and design
Welsh and English subtitles
90 days of contentAuthority Visibility System
One session, three months of content
We film one interview with you and turn it into about ninety days of clips, images and posts, all approved by you before they go live.
- Interview
- Short clips
- Posts
For fundersImpact Proof Pack
Show funders what changed
For charities, community interest companies and arts bodies that need to prove their impact.
- Impact film
- Case study
- Social assets
- Funder messages
From £600 a monthCampaign management
Monthly paid campaigns
Set up, creative, editing and a clear monthly report, with ad spend included.
- Paid social
- Creative
- Reporting
From £2,000Event media coverage
Your event, filmed and shared
Photography, video, interviews and a 360 camera, with recap films delivered within days.
- Photo
- Video
- 360
- Red carpet
From £3,100Event promotion
Fill the room
Digital marketing, print and door drops, design, DJs and hosts, priced line by line.
- Digital
- Design
- Hosts
From £5,000Full campaign
Launch to awards night
Planning, posters, content, interviews, media, website and press for a flagship event.
- Strategy
- Content
- Press
- Website
Watch
See it for yourself
Films, speeches and reels from our shows and programmes. Each one opens on YouTube or Instagram.
FilmCymru Unleashed documentaryCymru Unleashed on YouTube
FilmIce Prince goes shopping with OTID in CardiffOTID Entertainment on YouTube
ShortKLAT Magazine x OTID All White Party, DJ Timi liveKLAT TV on YouTube
ReelSpyro live at District, CardiffOTID on Instagram
ReelAfrowales Creatives Showcase, Egg LondonAfrowales on Instagram
Instagram
Latest on Instagram
Straight from @otid.entertainment, as we post it.
Press and awards
What others say
Coverage, award results and public records you can open and check for yourself.
“One name stands out as the true pioneer”
“The lineup mapped the complex, polyphonic reality of contemporary Black Welsh identity.”
“Izevbigie’s work was in figuring out how these different parts could belong to the same conversation.”
“An empowering initiative celebrating Wales Women’s UEFA Euro 2025 by fostering sports participation among girls and marginalized communities.”
2026WinnerArts and Culture Award, Cardiff Life Awards
2026WinnerCultural Champion, Get the Chance Cultural Impact Awards, for our founder
2025SilverSport, Mastering Diversity Awards, for Cymru Unleashed
2025SilverRepresentation, Mastering Diversity Awards, for our founder
2025Rising StarCommunity, Mastering Diversity Awards, for our founder
2025FinalistWales Ethnic Diversity Sports Awards, for Cymru Unleashed
2025FinalistBest Event Company, Cardiff Life Awards, and KLAT Awards
The Guardian NigeriaOTID Entertainment: pioneering the Afrobeats culture in Cardiff’s nightlifeProfileThe Guardian NigeriaCymru Unleashed: how Osamagbe Izevbigie is preserving Wales’ iconic football moments19 January 2026Welsh GovernmentEuro 2025 fund projects announced, including Cymru Unleashed26 April 2025Wales.comThe Welsh Government backed projects that celebrated Wales at Euro 202521 November 2025S4C NewyddionCymru Unleashed and its curator Osamagbe Izevbigie24 August 2025Pulse NigeriaOsamagbe Izevbigie is supercharging the curatorial architecture of the Black History Wales Music Festival5 November 2024BUILDHOLLYWOODCymru Unleashed: empowering Wales through sport8 October 2025Cardiff Life Awards2026 winners: OTID Entertainment, Arts and CultureMay 2026Business News WalesMastering Diversity Awards celebrate Wales’ leaders in equity and inclusion21 November 2025KLAT MagazineInside AMPLIFY, the new Welsh national music and culture policy event18 March 2026KLAT Magazine“Our journey is far from over”: OTID Entertainment6 April 2024University of South WalesAlumni story: Osamagbe Izevbigie2026PRS FoundationPOWER UP Year 5 participants announced24 July 2025Cardiff Music CityCardiff Music Conference 2025 programme22 May 2025
Also filmed by ITV Cymru Wales at AMPLIFY at the Senedd and at Resonant Voices.
Your turn
Let us make the next one together.
A festival, a campaign, a film or an artist for your stage. Tell us what you are planning and we will come back with ideas and a costed plan.
Where we work
Rooted in Cardiff
Our office is in Cardiff. Our shows, campaigns and films have taken us across Wales, to London and Bristol, and to Marrakech.
Cardiff
51.48° N, 3.18° WHeadquartersLondon
51.51° N, 0.13° WShowcases and mediaBristol
51.45° N, 2.59° WNights and youth musicMarrakech
31.63° N, 7.99° WJetout Experience 2024Swansea
51.62° N, 3.94° WSwansea Arena, ElysiumWrexham
53.05° N, 2.99° WCydSeinio, FOCUS WalesTreforest
51.59° N, 3.32° WWhere it startedCarmarthenshire
51.86° N, 4.31° WCydSeinio
Partners
Who we work with
Governments, funders, festivals, venues and community partners who have commissioned, funded or worked alongside us.
Seen and heard on
Stages and partners
About
Our turn up is different
OTID began in 2021 with student nights in Treforest and Pontypridd. Five years and more than 20,000 people later, it is an award winning company producing national programmes, headline shows and campaigns.
The name stands for Our Turn Up Is Different. It means the same care for a community family day as for a headline show, artists paid properly, and impact we can prove. Our community work runs through Afrowales.
Our founder’s roles and recognition
- Recording Academy professional member
- Trustee of Tŷ Cerdd, the Music Centre of Wales
- PRS Foundation POWER UP and PPL Momentum Accelerator Wales, and PRS Foundation assessor
- Welsh Music Prize jury member
- Mastering Diversity Awards 2025: Rising Star and Silver for Representation
- Convenor of AMPLIFY at the Senedd
- Speaker at TEDx Bute Street, the Tafwyl Conference and the Cardiff Music Conference
Osamagbe’s portrait: PRS Foundation. osamagbeizevbigie.com
The team
The people behind the turn up
Three directors covering vision, operations and creative, so every festival, campaign and artist gets the same senior attention from the first call to the final report.
Osamagbe Izevbigie
Founder and DirectorBorn in Lagos, where he started out in live sound and lighting, Osama built OTID from student nights in Treforest into a company producing national programmes, headline shows and campaigns from Cardiff to London and Marrakech. He shapes the vision, the partnerships and the funding behind every project.
- Recording Academy member
- Trustee, Tŷ Cerdd
- PRS Foundation assessor
Samuel Femi Mafoluku
Director, Operations and ProductionA civil engineer and project manager, Femi brings infrastructure discipline to live events. He studied civil engineering at the University of South Wales, worked with Derwent London and Starling Bank, and has managed projects for Rhondda Cynon Taf Council since 2023. At OTID he runs operations, suppliers, site plans and health and safety, and was production and stage manager for CydSeinio Cymru ’26.
- Director, OTID and Afrowales
- BSc Civil Engineering
- Health and safety lead
Gloria David
Director, Creative and Project LeadGloria pairs an artist’s eye with a project manager’s discipline. Raised in southern Nigeria and educated at Cardiff Metropolitan University, she brings public service experience, including the Department for Work and Pensions, and years supporting people across housing, safeguarding and wellbeing. She leads creative direction, artist care and content at OTID, and her Home and Belonging paintings front the Afrowales campaign on homelessness.
- Director, OTID
- Founder, Corevera
- Public speaker
Backed by more than twenty freelance specialists in Cardiff, London and Bristol: camera operators, designers, stage crew, hosts and DJs.
Work with us
Start a brief
Tell us what you need. Send it straight to our team, or copy the brief into your own email.
- We read itA director reads every brief and we usually reply within two working days.
- We talkA short call to understand the audience, the budget and what success looks like.
- You get a planA costed proposal with timings, the team and how we will report the results.
Emailosama@otidentertainment.com
Instagram@otid.entertainment
YouTube@otid.entertainment
FacebookOtid.entertainment
The OTID list
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